The fifth generation Jawbone is an ICON. Launching today after an intense year of design and development, the new Jawbone ICON is smaller, packed with more technology than its predecessors and is easier to wear. ICON also introduces an unprecedented suite of choices that reflect your personal style and self-expression. A core design principle of Jawbone is to celebrate materials, textures, color and surfaces; this philosophy is especially apparent with ICON’s six designs being more like a cast of characters in a movie than a line of products. Each is a breakthrough in producing a rich and distinct jewelry-like material…it begs to be seen and touched in person to fully appreciate the whole story. Another innovation is myTALK where features and apps for ICON can be downloaded. Like the ICON design, myTALK is also a vehicle for self-expression: Choose one of six voice personas to deliver status information, caller ID info and more. The personas range from a sexy bombshell to a mysterious rogue. The packaging is also the greenest yet for Jawbone, and maybe in the industry. Not only did we eliminate over 2/3 of the plastic content, but the rest is made of paper, the result is a 100% recyclable packaging. So be who you want to be. Get your ICON on!