Movado Edge

The most notable design element on the dial is the textured ridges that outline the circumference. Sixty ridges in total, one for every second in a minute, or minute in each hour, that elegantly balance minimalism and intricacy. By carving out the interior volume made of an aluminum textured surface, we were able to give it life and reflectivity. The machined, subtle 3-dimensional ridges arranged in a circular pattern reflect the light in patterns that constantly change. Like the movement of the sun throughout the day reveals the topography of the earth from desert sand dunes to mountains, the Edge dial relief plays with light and transforms. As the user's wrist moves, the design changes constantly, symbolically speaking of time as the indicator of change in our lives.

The bezel was kept as narrow as possible to visually emphasize both the structural details and the expansive negative space, which in itself carries its own beauty. Another detail literally emerges from the interior surface: the dot is shaped like a volcano, bringing it off the face of the dial to create dimensionality. Polishing on the dot also highlights it in a subtle way by contrasting it to the more porous aluminum surface. The dot instantly becomes suggestive of the sun, an allusion that directly pulls from Nathan George Horwitt's single dot dial.